12-month unit economics
Revenue vs costs per month
IDR millions · costs include all labour, tools and ads
RevenueCosts
Cumulative profit
IDR millions · starts at minus the upfront budget
What moves 12-month profit most
Change in 12-month profit if each input improves by 20%
Month-by-month table
How to read this
- Revenue = one-time setup fees from new clients + monthly fees from active subscribers (Grow, Pro). Launch-only clients can upgrade to Grow later.
- Costs = operator hours (outreach, sales, setup, monthly posting) × hourly cost + render/storage per client + fixed tools + ads + founder pay. Leave founder pay at 0 to see profit before salaries.
- CAC = ads + outreach hours + closing hours + half of the tools, per new client. LTV = first payment − setup cost + subscription margin ÷ churn.
- Default prices come from
config.toml. For comparison, Bali agencies quote social media management for cafés from about IDR 1.8–4.5M/month, and full-service packages from about IDR 5–8M/month.
- The Admin page shows your real funnel rates. Replace these assumptions with them after the first 4–6 weeks.